Creating Brand Drivers

by John Massie

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publisher: John Massie
lang: English
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If,,you,,market,,using,,your,,brand,,equity,,,you,,can,,build,,a,,loyal,,customer,,baseAuthor,,,,Drew,,,,Boyd,,,,,a,,,,marketing,,,,expert,,,,with,,,,over,,,,three,,,,decades,,,,of,,,,experience,,,,,then,,,,explains,,,,how,,,,to,,,,measure,,,,brand,,,,performance,,,,in,,,,categories,,,,such,,,,as,,,,authenticity,,,,,relevance,,,,,differentiation,,,,,consistency,,,,,presence,,,,,and,,,,understandingBrick,,,,Marketing,,,,is,,,,solid,,,,when,,,,it,,,,comes,,,,to,,,,support,,,,for,,,,SEO,,,,marketing,,,,adviceThe,,,course,,,concludes,,,with,,,solid,,,steps,,,for,,,periodically,,,reviewing,,,the,,,brand,,,and,,,its,,,effectiveness,,,,especially,,,when,,,there,,,are,,,significant,,,changes,,,that,,,could,,,impact,,,the,,,brand.","shortDescription":"Get,,,a,,,framework,,,for,,,branding,,,,and,,,learn,,,how,,,to,,,develop,,,and,,,launch,,,a,,,brand,,,and,,,measure,,,its,,,success.","title":"Branding,,,Foundations","locale":"BasicCourse;urn:li:lyndaCourse:171053,-1589786922","$type":"com.linkedin.learning.api.BasicCourse","urn":"urn:li:lyndaCourse:171053","subTitle":"","webThumbnail":",,,Marketing","mappedCategory":"BasicCategory;urn:li:lyndaCategory:7284","$type":"com.linkedin.learning.api.BasicSkill","$id":"BasicSkill;urn:li:skill:9127"},{"urn":"urn:li:skill:12885","name":"Brand,,,Management","mappedCategory":"BasicCategory;urn:li:lyndaCategory:7230","$type":"com.linkedin.learning.api.BasicSkill","$id":"BasicSkill;urn:li:skill:12885"},{"urn":"urn:li:skill:43773","name":"Small,,,Business,,,Marketing","mappedCategory":"BasicCategory;urn:li:lyndaCategory:7406","$type":"com.linkedin.learning.api.BasicSkill","$id":"BasicSkill;urn:li:skill:43773"},{"courseType":"SKILLS","durationInSeconds":5202,"difficultyLevel":"BEGINNER","welcomeVideo":"urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372363)","description":"Get,,,a,,,framework,,,for,,,branding,,,,and,,,learn,,,how,,,to,,,develop,,,and,,,launch,,,a,,,brand,,,and,,,measure,,,its,,,successHe,,,resides,,,in,,,Cincinnati,,,,Ohio,,,,with,,,his,,,wife,,,,Wendy,,,,and,,,son,,,,Ryan.","$type":"com.linkedin.learning.api.BasicAuthor","urn":"urn:li:lyndaAuthor:1699749","firstName":"Drew","webThumbnail":",,,leader,,,in,,,creativity,,,and,,,innovation,,,who,,,guides,,,teams,,,,businesses,,,and,,,governments,,,to,,,deliver,,,breakthrough,,,results.","slug":"drew-boyd","$id":"BasicAuthor;urn:li:lyndaAuthor:1699749"},{"urn":"urn:li:lyndaCategory:337","lyndaUrl":",,,and,,,Windows","locale":"BasicCategory;urn:li:lyndaCategory:341,-1590672657","type":"OS","slug":"mac-and-windows","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:341"},{"urn":"urn:li:lyndaCategory:1642","lyndaUrl":",,,Marketing","locale":"BasicCategory;urn:li:lyndaCategory:2380,-1590495510","type":"OTHER","slug":"enterprise-marketing-2","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:2380"},{"urn":"urn:li:lyndaCategory:2383","lyndaUrl":",,,Business,,,Marketing","locale":"BasicCategory;urn:li:lyndaCategory:2383,-1590436461","type":"OTHER","slug":"small-business-marketing-2","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:2383"},{"urn":"urn:li:lyndaCategory:2390","lyndaUrl":",,,Management","locale":"BasicCategory;urn:li:lyndaCategory:7230,-1590082167","type":"TOPIC","slug":"brand-management","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:7230"},{"urn":"urn:li:lyndaCategory:7284","lyndaUrl":",,,Marketing","locale":"BasicCategory;urn:li:lyndaCategory:7284,-1590023118","type":"TOPIC","slug":"enterprise-marketing","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:7284"},{"urn":"urn:li:lyndaCategory:7406","lyndaUrl":",,,Business,,,Marketing","locale":"BasicCategory;urn:li:lyndaCategory:7406,-1589964069","type":"TOPIC","slug":"small-business-marketing","$type":"com.linkedin.learning.api.BasicCategory","$id":"BasicCategory;urn:li:lyndaCategory:7406"},{"urn":"urn:li:lyndaCategory:8532","lyndaUrl":",,,Packard,,,Enterprise","logo":"urn:li:media:/AAEAAQAAAAAAAATwAAAAJGQ5ZmUyZmNhLTM3NDctNDcxYi1iMTlhLWVlYjVkYTlkOWM2Zg.png","$type":"com.linkedin.learning.api.BasicCompany","$id":"BasicCompany;urn:li:company:1025"},{"urn":"urn:li:company:1073","name":"EY","logo":"urn:li:media:/AAEAAQAAAAAAAAjuAAAAJGM4Nzg4YTEzLWQxZDItNDlmNC1iYzcxLTM3M2ZmOTA4ZGRjOA.png","$type":"com.linkedin.learning.api.BasicCompany","$id":"BasicCompany;urn:li:company:1073"},{"urn":"urn:li:company:1052","name":"AT&T","logo":"urn:li:media:/AAEAAQAAAAAAAAagAAAAJGUwYzc3NjFhLTcwOWYtNGMzMy05MmIzLTQzYmU5MjdjMmY5ZQ.png","$type":"com.linkedin.learning.api.BasicCompany","$id":"BasicCompany;urn:li:company:1052"},{"urn":"urn:li:company:1038","name":"Deloitte","logo":"urn:li:media:/AAEAAQAAAAAAAAj5AAAAJDgyZWRhYTRmLWUyNGUtNDVhMy1hZTdhLTYwNGFjOTY5M2Y4ZQ.png","$type":"com.linkedin.learning.api.BasicCompany","$id":"BasicCompany;urn:li:company:1038"},{"urn":"urn:li:company:1044","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This,,,option,,,is,,,available,,,only,,,if,,,you,,,selected,,,a,,,scenario,,,in,,,the,,,Scenario,,,list,,,Search,,,our,,,Content,,,Library,,,Search,,,Content,,,Search,,,our,,,Website,,,Search,,,Site,,,Learn,,,about,,,Membership,,,or,,,Log,,,In,,,Toggle,,,navigation,,,Learn,,,about,,,Membership,,,or,,,Log,,,In,,,Membership,,,Membership,,,Client-Side,,,Marketer,,,Membership,,,Associate,,,Membership,,,Create,,,an,,,Account,,,Already,,,a,,,Member?,,,Contact,,,Membership,,,Pay,,,AssociateMembership,,,Dues,,,About,,,The,,,ANA,,,Client-Side,,,Marketer,,,List,,,Associate,,,List,,,Board,,,of,,,Directors,,,ANA,,,Awards,,,Programs,,,BMA,,,Chapters,,,ANA,,,Blogs,,,Events,,,Events,,,Masters,,,of,,,Marketing,,,National,,,Industry,,,Conferences,,,Member-Only,,,Conferences,,,Training,,,Webinars,,,Committees,,,Local,,,Events,,,Full,,,Event,,,Calendar,,,Sponsorship,,,Opportunities,,,Speaker,,,Opportunities,,,Industry,,,Conferences,,,2017,,,ANA,,,Digital,,,&,,,Social,,,Media,,,Presented,,,by,,,Meredith,,,(07/12,,,,San,,,Diego),,,2017,,,ANA,,,Data,,,&,,,Measurement,,,Presented,,,by,,,Google,,,(09/13,,,,Naples),,,2017,,,ANA,,,Masters,,,of,,,Marketing,,,(10/04,,,,Orlando),,,Training,,,Managing,,,Millennials,,,for,,,Optimal,,,Productivity,,,(06/21,,,,New,,,York),,,Optimizing,,,the,,,Creative,,,Process,,,(06/26,,,,Los,,,Angeles),,,From,,,Insights,,,to,,,a,,,Great,,,Marketing,,,Mix,,,(06/27,,,,Philadelphia),,,Webinars,,,Programmatic,,,Media,,,,,,Key,,,Insights,,,and,,,Action,,,Steps,,,for,,,Marketers,,,(06/21),,,Understanding,,,How,,,Underlying,,,Consumer,,,Values,,,Impact,,,Engagement,,,(06/21),,,Brand,,,Activation,,,Legal,,,Committee:,,,June,,,2017,,,(06/22),,,Members-Only,,,Conferences,,,ANA,,,Unplugged,,,Networking,,,Reception,,,(06/20,,,,New,,,York),,,ANA,,,Business,,,Marketing,,,Members-Only,,,Event,,,in,,,Philadelphia,,,(06/22,,,,Philadelphia),,,ANA,,,Content,,,Marketing,,,,,,Time,,,IncCoca-Cola,,provides,,an,,image,,of,,love,,and,,happinessUse,,both,,your,,logo,,and,,your,,slogan,,everywhereNick,,,Stamoulis,,,and,,,his,,,Brick,,,Marketing,,,team,,,are,,,professional,,,,timely,,,,thorough,,,and,,,take,,,the,,,time,,,to,,,work,,,through,,,and,,,explain,,,each,,,task,,,step,,,by,,,step"Brick,,,Marketing,,,has,,,been,,,a,,,tremendous,,,resource,,,for,,,our,,,business",,,Brick,,,Marketing,,,has,,,been,,,a,,,tremendous,,,resource,,,for,,,our,,,businessUnderstanding,,Branding","$type":"com.linkedin.learning.api.DetailedChapter","$id":"DetailedChapter;urn:li:lyndaChapter:(urn:li:lyndaCourse:171053,372365)"},{"urn":"urn:li:lyndaChapter:(urn:li:lyndaCourse:171053,372369)","durationInSeconds":1225,"videos":["BasicVideo;urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372370)","BasicVideo;urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372371)","BasicVideo;urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372372)","BasicVideo;urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372373)","BasicVideo;urn:li:lyndaVideo:(urn:li:lyndaCourse:171053,372374)"],"title":"2(06/27,,,New,,York),,Committees,,Agency,,Compensation,,Day:,,Advertising,,Financial,,Management,,(06/20,,,New,,York),,Sponsorship,,&,,Event,,Marketing,,(06/21,,,Santa,,Clara),,Agency,,Relations,,,West,,Coast,,Chapter,,(06/22,,,Irvine),,Local/Chapter,,Events,,Rooftop,,Happy,,Hour,,Panel,,on,,"Influencer,,Marketing:,,21st,,Century,,PR",,(06/20,,,StBrand,,equity,,is,,how,,your,,customers,,recognize,,that,,you,,are,,different,,and,,better,,than,,other,,choices,,in,,the,,marketplaceIn,,,,just,,,,a,,,,few,,,,months,,,,,Brick,,,,Marketings,,,,efforts,,,,has,,,,Silvon,,,,showing,,,,up,,,,higher,,,,in,,,,organic,,,,searches.Your,,,,conversion,,,,rate,,,,describes,,,,how,,,,well,,,,your,,,,marketing,,,,moves,,,,a,,,,prospect,,,,to,,,,take,,,,action,,,,and,,,,buy,,,,your,,,,product.[9],,,,One,,,,way,,,,to,,,,judge,,,,your,,,,marketing,,,,efforts,,,,is,,,,to,,,,survey,,,,your,,,,customers 79c7fb41ad
John Massie
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